Colors have a powerful influence on the way we perceive the world. When used in marketing your coaching services, different colors can impact the way clients perceive you, even in the most subtle ways. A study published in the journal Management Decision shows that people make decisions within 90 seconds of their first impression of a product, and color alone contributes up to 90 percent of the information that forms the decision.
Not sure what color scheme you should use for your coaching services? A good place to start is to consider your target audience. What are they feeling when they visit your website? How might they feel differently after visiting your website?
There are lots of online resources that delve into the psychology of color for web design and branding. Here are a few of my favorites:
- The Psychology of Color in Web Design
- Color Psychology in Marketing and Branding is all about Context
Before I show you excellent example color schemes for coaching websites, below are a few concrete color considerations for specific target coaching niches.
Some of my favorite color schemes for coaching websites…
This website uses a color scheme that exudes luxury and wealth. As a finance coach, this color scheme speaks well to her audience and provides credibility for her services.
Dorothy AB Johnson
This website uses a soft, feminine color scheme that is professional and inviting. It’s a great color scheme for a coach whose target audience is women moving through transitions back to single life.
This website uses a color scheme that combines warm and cool tones. As a spiritual coach, this color scheme works as it provides a feeling of intrigue and duality. For buttons and calls to action, she uses a punchier pink color to draw attention to take action.
This website uses pops of bold and bright colors that are meant to get your attention. As a nutrition and mindset coach, this color scheme works because the colors mimic the kinds of healthy, organic foods she is encouraging her clients to eat.
Executive Non-Profit Coach
This website uses a color scheme that has fun, yet professional colors. As an executive non-profit coach, the color scheme works because it inspires optimism, creativity, and warmth. Calls to action are set in bolder colors and highlighted titles and words are in blue.
The Great Relate
Nothing says “my subject matter is kids” better than a color scheme with lots of bright color pops. Lara Postma, parenting coach, balances her bright colors with plenty of white space and a more muted grey.