Any web designer will tell you that calls to action or CTAs are an important component of a website. They encourage the website user to act – to contact you, to join your mailing list, to learn about your services, or to schedule an appointment with you for their first session. An effective call to action for shop owners or non-profit organizations is different from an effective call to action for coaches, however.
5 Calls to Action for Coaches
You’ve probably seen CTAs that are witty, bold and in-your-face. If this is your style and reflects the overall tone of your website and personality, then this is a great approach for your call-to-actions. Other coaches, particularly life coaches, relationship coaches, and executive coaches will find that this type of CTA does not fit who they are and will seem out of place on their website. It is most important that your content (even your CTAs) feel consistent and reflect you. It is possible to have a great CTA that will get the website user to contact you, that isn’t flashy or aggressive.
1) Learn more CTA
Learn more buttons or CTAs are great for teasers on your home page to other important pages on your website. They also work well if you have a service page that gives short descriptions of each service that will lead to another page or section that goes into more detail. For example, on the homepage of our Ellen Template, there is a “Learn more” button right after a teaser to the coach’s bio.
2) Sign up CTA
If you have a sign-up on your site to capture email addresses to send out newsletters, other content or reminders about new blog posts, the sign-up call to action is a great one to use. Sometimes clients aren’t quite ready for your coaching services or want to get a better idea about how you can help them. Having a way to stay in touch with them (and stay memorable) and provide useful information is paramount.
3) Schedule now CTA
In our instant gratification world, we don’t want a potential client fumbling around looking for a way to get on your schedule for their first call with you. A lot of the time when someone gets the courage to reach out for help, they are looking for instant relief – even if they can’t talk to you that second, they want to know that they’ve done what they can, in that moment, to get relief in the future. So, make it easy for them to schedule a session with you. Having a schedule a session button in the header or footer (which would be on every page) is great. Having a page called “getting started” or something obvious which points people towards their first step is important as well.
4) Give them a freebie CTA
Everyone loves to get something of value for free. Whether you ask for their email address or other contact information in exchange, is up to you. The most important thing is that if you are advertising that they are getting something of value, make sure it is actually valuable. If you’ve ever given your email address in exchange for something you were disappointed by, you know what I mean. The last thing you want to do is leave a lasting negative impression.
5) Simple contact me CTA
It’s imperative that someone knows immediately how to contact you. While the “schedule now” option is a great one, sometimes people want to ask you a question or chat a bit online before they hire you. Your contact me call to action can be simple and classy, like the example below.
Hello, I’m Cindy. I am a divorce coach from Seattle helping women date successfully after divorce.
Wanna get in touch? Let's talk
In conclusion, any good coaching website will have many types of calls to action prompting the potential client to reach out to them. If you are looking for a web designer who understands how to write an effective call to action for coaches, please contact us today for a new website you can be proud of!