Coaching Blog Content
The perfect content for your coaching blog is content that truly reflects your coaching practice and that is written by you. The more passion you bring to the subject the more your reader will be drawn to it and therefore, drawn to you. Writing about a particular topic also gives potential clients a peek into how you might coach them on their own situation. While your whole website should uniquely reflect you and your offerings, your coaching blog is a great place to say more. I recently attracted a new coaching client this way. She told me that my blog article on dating after divorce spoke to her and was the catalyst for contacting me.
Still stuck? Like every coach, every coaching specialization is different. I’ve provided an idea below for content for many different kinds of coaches to help you get started.
WAYS TO BUILD CONFIDENCE
Clients have a hard time succeeding in anything if they lack confidence. Share some tips to help clients improve their confidence.
Many life coaching clients find themselves stuck and can’t seem to identify or move past what’s in their way. Discuss common obstacles and techniques for moving forward.
Clients often find themselves staying in relationships that don’t serve them or zap their energy. Help clients identify common unhealthy patterns they may be trapped in.
Perfectionism is a problem many successful people face. Discuss the pitfalls of perfectionist behavior and why someone should abandon these tendencies for good.
Most people who suffer from depression and disappointment in life do so because their expectations don’t match their present reality. Discuss the role of expectations in life.
FINDING THEIR VOICE
Along with confidence, life coaching clients often need support identifying their needs and voicing them to others.
COOKING FOR THE WHOLE FAMILY
Wellness clients often approach coaches with the frustration of cooking separate meals for different family members. Provide some ideas on how you would coach a client looking to cook for their whole family.
MAINTAINING HEALTHY HABITS
Developing healthy habits are hard enough. Maintaining them is nearly impossible. Share ideas for keeping healthy habits in place
AGING AND YOUR HEALTH
When health coaching clients try to use the same strategies to stay healthy as they did when they were younger, they end up frustrated or hurt. Discuss new ways to stay healthy as client’s age.
SAYING YES TO YOU
Often clients don’t understand that saying “yes” to others can amount to saying “no” to themselves. Share why saying “no” can be the biggest “yes” to yourself.
RECOVERING FROM ILLNESS
Recovering from an illness or surgery takes planning, patience and adjustment. Discuss ideas for making someone’s road to recovery as smooth as possible.
Many people wait until they feel motivated to do something they know is good for them. Talk about starting anyway instead of waiting for inspiration.
For divorce clients with children, co-parenting can be fraught with conflict. Share ideas for positive communication and how a business-like relationship can be the way to go.
Divorce can feel like a death. Share with coaching clients what to expect when grieving a divorce and identify the biggest losses often felt.
TELLING THE KIDS
Divorcing parents dread telling their kids about the divorce. Share some ideas about how and when to have this conversation in a developmentally appropriate way.
IS IT OVER?
Divorce can be an agonizing decision. Discuss some ways that potential clients can evaluate if their marriage is in a lull or at a possible stopping point.
Divorce can take a heavy toll on one’s confidence. They may feel rejected, unsure of themselves, and confused. Normalize these feelings in a blog post and suggest ways to bolster their confidence again.
ORGANIZATION FOR THE LEGAL PROCESS
The legal process of divorce can be overwhelming and confusing. Write about how a divorce coach can work alongside their client and the client’s attorney to help keep them organized.
Leadership is not something that comes naturally to all executives. Share some ideas about what makes a truly good leader and how your coaching client can rise to be the leader they want to be.
Imposter syndrome can show up at any level, but is especially difficult when a client is in an executive role. Share on your coaching blog what imposter syndrome is and ideas to overcome it.
Executive coaching clients often see themselves one way while their employees see them another. Give ideas of how you would work with a client to show them how they are being perceived by others.
Public speaking does not come naturally to many people. Share some tips and tricks for being an effective public speaker and leading a group with ease.
RESPONDING WITH EMPATHY
Organizations often hire executive coaches to help their leaders communicate better with their staff. Discuss some ways that responding with empathy can help build trust and respect.
PASSED UP FOR PROMOTION
It can be devastating and confusing for coaching clients who are passed up for promotions. Share some ideas about how to deal with this and how you’d work with a client around this issue.
STARTING A BUSINESS
Business coaching clients often need support and guidance in starting a new business. Provide some ideas of the common pitfalls and how to set a solid foundation for success.
Owning your business means that you are never off the clock. Provide some ideas about how your business coaching clients can set boundaries with themselves and others.
SETTING REALISTIC GOALS
Business coaches can be very successful at helping their clients set realistic goals to grow their businesses. Write in your coaching blog about how you’d work with a client to set realistic goals.
Networking doesn’t always come easy for introverted business owners. Discuss how a client can be true to themselves and still network successfully to grow their business.
BUILDING THE RIGHT TEAM
Identifying the right people for the roles within a business can be challenging. Discuss how to help a business coaching client get clear about who to look for to fill any role.
Business coaching clients often do a much better job preparing themselves for business failures than they do success. Share honest ways that success can also be hard for some clients.
There are many more types of coaches that I have not mentioned. If you are in a particular coaching industry and need some blog ideas, feel free to contact us. We’d love to hear from you.